West Texas Investors Club or Rattlesnake Tank?

Red happened to stumble on a new show last week while searching for a Premier League game.  Inc.com  profiles the latest reality series from CNBC – a take off on Shark Tank called West Texas Investors Club.  The premise is the same as Shark Tank as budding entrepreneurs seek funding for their start-up – but the setting and vibe could not be more different.

CNBC’s new reality series West Texas Investors Club takes the Shark Tank model of entrepreneurs pitching business ideas and adds a crucial new ingredient: beer.

The one-hour show stars self-made millionaires Michael “Rooster” McConaughey (older brother of Matthew) and Wayne “Butch” Gilliam, two veterans of the oil-and-gas pipeline industry who listen to startup pitches mostly while drinking Miller Lite.

The first season of the show premiered on Tuesday, August 4 and will run for eight episodes.

One big difference between West Texas Investors Club and Shark Tank is how McConaughey and Gilliam test out the startup models before deciding to invest.

For example, in the show’s first episode, the pair brought entrepreneur Adam Garfield’s drink-ordering app SpeedETab to a local bar to see how it would be received by customers. 

“For every entrepreneur that comes to us, we’re going to try to figure out a way to put them in a real-life scenario,” Gilliam says. “We want to put them under the gun and see what their character is all about.”

Red may want to try to get funding for a website about Texas history, current events, politics and drinking.

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