Keurig Green Mountain – a privately-held coffee behemoth – is reportedly purchase Dr. Pepper – aka the National Drink of Texas.
Actually, JAB Holding Company – the parent of Keurig Green Mountain is orchestrating the takeover of Dr Pepper Snapple Group for $18.7 billion. The bid is one of the largest ever in the beverage industry and will include not only Dr. Pepper but other brands such as 7Up and Snapple. JAB has been rolling up beverage companies for a while – using its the huge war chest of its founding family, the wealthy Reimann clan of Germany.
So the Germans are going to own Dr. Pepper. Why did we even bother fighting? Let’s hope they like hot Dr. Pepper with a slice of lemon as much as Red does.