Tag Archives: Logos

Will the Beaver Eat the Gator? Buc-ee’s claims Choke Creek’s logo is too similar

Mega-roadside store chain Buc-ee’s has sued its much smaller competitor Choke Creek claiming that CC’s cowboy hat wearing alligator logo is too similar to Buc-ee’s baseball cap wearing beaver.   The trademark infringement suit was filed in December of 2015, but is being tried this week in U.S. District Judge Keith Ellison’s court in Houston.

Red for one has never confused a baseball cap with a cowboy hat or a beaver for an alligator – especially an alligator sporting some awesome “guns.”  Just saying.

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