In a move not seen in almost 20 years, a Democratic candidate for President will be running TV ads in solidly Red Texas. Texas viewers are typically limited to seeing national TV ads as neither Democrats nor Republicans viewed the state as needing their attention. The limited one-week roll out in Texas will run a 30-second spot in the major media markets of Dallas, Houston, Austin and San Antonio. The actual size of the ad buy is not known.
The Clinton ad follows in the wake of Dallas Morning News editorial board’s endorsement of Clinton last month. The very conservative DMN had not endorsed a Democratic presidential candidate in 75 years. The Clinton ad plays off of the historical significance of the DMN endorsement and directly quotes the paper in criticizing Trump’s judgment and praising of Clinton’s bipartisan credentials. “At this moment in time, for Texas and for America, Hillary for president,” a narrator concludes.
Red has to think this is money wasted by the Clinton campaign. Trump is still going to win Texas no matter what he says or does. Red could see spending the money if there were any competitive races in Texas that could help swing Congress to the Democratic side. But neither Cornyn or “Lyin’ Ted” are up this cycle and other than the Will Hurd-Pete Gallego race in the 23rd District in West Texas, the Democrats have no chance to flip a Texas district thanks to extreme gerrymandering by the GOP controlled legislature. So is this all for show, or is there something else going on? Red for one would like to know.